About Author

The late Arthur Newhall had a unique and varied background in the lettering and graphic design fields. His work included type designing, theater lobby displays, movie titles, sign painting, advertising art, lettering for reproduction, and art for screen printing. He also worked as art director for an advertising agency. All of these disciplines added to the refinement of his calligraphy skills. A stickler for precision and style, Newhall was always prepared to help and guide both the novice and professional. He was one of the innovators of one of the most spectacular letter styles ever created the Cartoon Casual as well as a Modern Script of the 40s and 50s. The late Eugene Metcalf's natural talent in various art fields established him as a top calligrapher and designer. With a specialty in lettering design, Metcalf created logos for a variety of commercial applications. Of his more than 30 years in the commercial art industry, almost half of them were spent as art director and top designer for major outdoor advertising companies in the Los Angeles area.