About Author

Jim Collins is a student of companies � great ones, good ones, weak ones, failed ones � from young start-ups to venerable sesquicentenarians. The author of the national bestseller�Good to Great�and co-author of�Built to Last, he serves as a teacher to leaders throughout the corporate and social sectors. His most recent book is�Great by Choice, a look at why some companies thrive in uncertain times.�His work has been featured in�Fortune, Business Week, The Economist, USA Today,�and�Harvard�Business Review.�You can find more information about Jim and his work at his e-teaching site, www.jimcollins.com.